SelvaRey Rum with Bruno Mars and Anderson .Paak
Owned by Bruno Mars and Anderson .Paak, SelvaRey Rum is a Cuban-style Panamanian Rum offering 4 different SKUs including White Rum, Coconut Rum, Chocolate Rum and the premium Owners’ Reserve.
Distilled by the famous Master Blender Don Pancho, SelvaRey’s brand identity is one that exudes tropical luxury in all settings, and that is translated in all marketing initiatives. SKB Event Shop has been engaged by the brand for marketing consultation, strategy, partnerships, sales, and event production.
Producing events for the brand in the Bahamas, Los Angeles, New York, Hamptons, Boston, Miami, Las Vegas, Palm Springs, Chicago, and more, SKB has worked to develop a strong brand presence for SelvaRey in live settings with the overall objectives being to grow brand awareness, generate new sales accounts, nurture existing sales accounts, produce original content, forge relationships with valuable friends of the brand to organically build strong social content, grow the brand’s social audience, build press coverage, and more.
Events produced include tentpole signature brand events featuring performances by Bruno Mars and Anderson .Paak, market visit events with pouring opportunities at valuable accounts, high profile venue openings, client entertaining dinners, branded cocktail receptions, trade event executions, 3rd party sponsorships and brand activations at festivals, industry parties, and more.
