Social Studies + Rent The Runway Tour
Throughout Summer and Fall 2021, tabletop decor rental company Social Studies hit the road in a rainbow van complete with a ‘HONK IF YOU LIKE TO PARTY’ bumper sticker, and went on TOUR with valued partners Rent the Runway, Avaline Wine, and 818 Tequila, all for the purpose of bringing the party back after a long pandemic-induced hiatus.
SKB secured all partners for the tour, booked all venues, and managed all production and branding details at every stop including the branded van, custom invitations, on-site collateral, menus, branded takeaways, and more, in addition to the full event production of the daytime pop-ups and evening dinners.
In 5 markets including Nantucket, Charleston, Nashville, Hamptons and NYC, we produced big dinners that lasted long into the night, spilling red wine on the linens, weathering summer tropical storms and heat waves, and making new friends everywhere we went, we turned the music up and kept the cocktails flowing.
In each market we hosted:
DAYTIME POP-UP
Pop-ups were consumer facing, hosted in popular high-traffic areas, and showcased the Rent the Runway brand through garment and accessories displays, alongside the branded Social Studies product display. The activations encouraged strong consumer interaction and new customer acquisition through sales incentives.
DINNER
In each market, Social Studies partnered with a local notable/influential individual to co-host the evening with Jessica Latham and Amy Griffin. Evenings showcased our valued partners Rent the Runway, Avaline wine and 818 tequila, and hosted influential locals, high profile social media personalities, press, and good friends. Each dinner drew approximately 40 guests. Upon departure from each event, guests were treated to custom Social Studies Baggu Bags with branded items from our partners.
In each market we produced: CUSTOM CONTENT - While in each market, Social Studies enlisted talented local photographers to capture both our daytime and evening events; resulting in strong social content across our platforms and shared with our partners. PLAYLISTS - We brought the tunes to our daytime pop-ups and dinners with custom Spotify playlists created for each market and branded on the Social Studies Spotify profile as After Party Tour playlists. THE SOCIAL - While in each market, Social Studies identified individuals, local icons, and talented personalities to highlight on The Social, Social Studies’ editorial entertaining site. This included profiling local bartenders, shopkeepers, entrepreneurs, and more.
The After Party Tour generated 115 Million Press Impressions and 2.3 Million Social Impressions.
PHOTOGRAPHY CREDITS:
NANTUCKET: Kristen Swain
CHARLESTON: Elizabeth Ervin
NASHVILLE: Emily Dorio
HAMPTONS: Hannah T. Harts
NYC: Hannah T. Harts
