Daily Front Row Fashion LA Awards
In March 2019, The Daily Front Row hosted their 5th annual Fashion LA Awards at the Beverly Hills Hotel. The evening hosted 400 guests and press, there to celebrate the accomplishments of individuals and companies in the fashion industry.
Prior to the awards ceremony hosted by Celeste Barber, the evening began with red carpet arrivals and cocktails in the courtyard of the Beverly Hills Hotel, during which several sponsors activated branded areas within the reception. Sponsors included Maybelline New York, Moroccanoil, Sunglass Hut, PrettyLittleThing, Fiji, HG Contemporary, Whispering Angel, and Kronenbourg 1664 Blanc.
SKB Event Shop worked with all eight partners to maximize their presence on site and create interactive, effective branded moments within the event. SKB Event Shop conceptualized and executed a photo moment for Maybelline which recreated the iconic Faye Dunaway “Morning After” photograph by Terry O’Neill, of the morning after the Oscars, poolside at the Beverly Hills Hotel with papers strewn about - except in this instance, it was copies of The Daily, along with a variety of Maybelline products in the shot.
SKB Event Shop also conceptualized and worked with a local fabricator to produce a “Press for Champagne” branded wall for Moroccanoil, which was a heavily photographed (and visited) activation by guests at the event.
SKB Event Shop worked with Sunglass Hut to fabricate a branded display, where talent visited during the reception to try on (and be gifted) product.
Several branded bars were featured as well, including for PrettyLittleThing, Whispering Angel Rose, and Kronenbourg 1664 Blanc.
Fiji Water was the official water of the evening, featuring tray passed waters to greet guests upon arrival, and waters placed on each seat of the awards ceremony.
Following the awards ceremony, guests were invited to an after-party, where gift bags were distributed to guests while enjoying cocktails and live piano music.
Honorees and presenters included:
FASHION ENTREPRENEUR: Honoree: KATE HUDSON / Presenter: JENNIFER MEYER
HAIR ARTIST OF THE YEAR: Honoree: FREDERIC ASPIRAS / Presenter: LADY GAGA
FASHION VISIONARY: Honoree: CHRISTIAN SIRIANO / Presenter: SIA
DESIGNERS OF THE YEAR: Honoree: LAURA KIM AND FERNANDO GARCIA (OSCAR DE LA RENTA) / Presenter: ROSIE HUNTINGTON WHITELEY
FASHION ICON: Honoree: ADRIANA LIMA / Presenter: KATIE GRAND
LAUNCH OF THE YEAR: Honoree: CANDICE SWANEPOEL (TROPIC OF C) / Presenter: RUSSELL JAMES
CREATIVES OF THE YEAR: Honoree: KATIE GRAND AND DEREK BLASBERG / Presenter: COURTNEY LOVE
BEST DIGITAL RETAILER: Honoree: MALIKA HAQQ (PRETTY LITTLE THING) / Presenter: LARSA PIPPEN
STYLE CURATOR: Honoree: ILARIA URBINATI / Presenter: JAMES MARDSEN
JEWELRY DESIGNER OF THE YEAR: Honoree: MESSIKA / Presenter: JOAN SMALLS
MODEL OF THE YEAR: Honoree: SLICK WOODS
